Wheely is a London-founded chauffeur app that runs in a short list of cities — London, Paris, New York and Dubai — with cars booked by class through the app. Elite Rose is a Dubai operator: our own fleet, chosen by model, booked over WhatsApp.
Wheely — a luxury chauffeur app. Here is where the two actually diverge.
| Elite Rose Limo | Wheely | |
|---|---|---|
| Where it operates | Dubai and across the UAE | London, Paris, New York and Dubai |
| How you book | WhatsApp or a phone call, with a person | Through the app |
| Choosing the car | By model, from our fleet page | By class tier |
| What you are quoted | Fixed and all-in, before you book | Shown in the app before you confirm |
| Changing plans on the day | Message your chauffeur directly | Through the app |
| Booking without the app | Yes — WhatsApp or a call | The app is the main channel |
Comparison reflects publicly advertised product features as of August 2026. We have no affiliation with Wheely.
If you move between London, Paris and Dubai and want one app and one standard in every city, Wheely is built for precisely that. If you are staying in the UAE and would rather pick the car by name and message the company that owns it, that is us.
Elite Rose is a Dubai chauffeur company that owns its fleet and quotes a fixed, all-inclusive fare — fuel, Salik, parking and waiting included, with no surge. You book and deal with us directly on WhatsApp and can request a specific car by name. Wheely is a luxury chauffeur app.
Elite Rose fares are fixed and all-inclusive with no surge, so the price quoted before the trip is the final price whatever the time or traffic — airport transfers from AED 130, hourly from AED 100. Whether that beats Wheely on a given trip depends on their live pricing, but our fare never moves after you book.
Yes — every Elite Rose fare includes fuel, Salik road tolls, parking and the first 60 minutes of airport waiting, with nothing added afterwards. One all-inclusive number makes the total easy to compare against metered or surge-based options.
Yes. You can request any car in the fleet by name — a Lexus ES, BMW 7 Series, Mercedes S-Class or V-Class, a GMC Yukon XL and more — and we confirm that exact vehicle before anything is paid. The chauffeur's name and photo are sent before pickup.
With Elite Rose, us directly on WhatsApp, 24/7 — the same number for booking, changes and the driver's details. There is no app queue or third-party desk between you and the chauffeur, so a flight change or a new pickup time is handled in one message.
Our team is available 24/7 for bookings, quotes and corporate accounts. Tell us where you're going and we'll take care of the rest.
